I met Flint Bedrock a while ago on Twitter and then thankfully, we recently became reacquainted. I have always been impressed by his drive, his outlook, and his collaborations. He’s a musician and businessman from Leeds, England who knows how to work well with others and obviously enjoys it! I love the story he tells in the answer to my first question about his mom and to me, that is so telling of the type of person he is. When you are raised right, you are definitely put on the right path early on.
Q: You are both a musician and an entrepreneur. Which came first and how did you become interested in music?
Flint Bedrock: That’s a tricky question, LOL! I started having piano lessons when I was 5 years old after my mother noticed that I had taken interest in playing the instrument. I was often found playing or rather trying to play on our church piano before and after the service.
I come from a business family and have in one way or the other been involved in some type of business however small the role, for the most part of my life. I remember my mom giving me a pack of sweets (lollipops) and telling me I could either eat them all or individually sell them and make enough money to buy more than what she’d given me. Kids would have little stalls outside church during lunch hour where we’d sell all sorts of snacks and refreshments. Our community encouraged an entrepreneurship lifestyle and from a young age children were taught business values. To answer the question, I definitely had a passion for music first but I also took to business at an early age.
Q: I know you like to collaborate with other musicians. How do you choose the projects you work on?
Flint Bedrock: I enjoy working with other artists, being able to create a new piece of music with other people is such an amazing privilege. I tend to be drawn to artists who have the same values as me, I believe music is an expression of self. I like to make sure that behind the fun and artistic expressions there’s also a strong message that listeners can hold on to or something that inspires them to make positive changes in their lives.
Q: Do you also collaborate with people on the entrepreneur aspect?
Flint Bedrock: I absolutely love collaborating with other entrepreneurs, I have always believed that if your dream only involves you and your interests then it’s too small.
Q: Who would you like to work with musically that you haven’t had the opportunity to yet?
Flint Bedrock: I have a lot of respect for artists who have excelled in both music and business, the likes of Will.i.am, Pharrell Williams and P Diddy, I would be over the moon if I got an opportunity to work any of them. There’s many people I’d love to work with.
Q: Both Music and the entrepreneurial world have been changed a bit by reality TV with shows like The Voice, Idol, and even Shark Tank. What do you think of those platforms? Useful or not?
Flint Bedrock: TV reality shows create a great opportunity for the right people. The format draws in different kinds of artists and by design does not benefit everyone, but for the people who are able to maximise the exposure they get, it can be life changing. I think it’s important for a contestant to understand exactly what the show is and what it’s not and be realistic about their expectations. The downside to it in my view is an unknown person with no experience of dealing with the media can find them self on the cover of every magazine one day and be out of the competition the next day. This can cause a lot of psychological trauma and difficulty in adjusting back to normal life. There’s no aftercare or financial compensation and with the whole country expecting you to be some sort of a celebrity it’s incredibly difficult coming to terms with the fact that nothing much has changed and in a sense you’re back to square one.
Q: What advice would you give someone who was just starting out in music?
Flint Bedrock: The business has changed so much. 6 Deciding to become a professional singer/artist is a very brave thing to do. The most important thing is to know exactly what you want out of it and be completely realistic with your expectations. Not everyone can be a superstar but if you have talent, drive and determination they’s no reason why you can’t have a successful music career. Do things the right away, register with organisations that support artists and put in the hours. There are no shortcuts to success and don’t wait for someone somewhere to come and make your dreams come true. Believe in yourself and never give up, good things take time!
Q: What advice would you give them on how best to utilize and incorporate Social Media?
Flint Bedrock: Social media platforms provide a perfect opportunity for artists to get noticed, promote and sell their music. You can also get invaluable data about audience demographics which can help you identify and develop your niche market. I have personally benefited from social media, Twitter in particular; a platform which I signed on to virtually unknown and now have a following of over 150 000 people. It’s given me credibility as an artist, exposure and more importantly has helped me sell my music which is what you need to be able to make a living off your music.
Q: What is one thing you absolutely cannot live without and one thing you wish we could all live without?
If we could do away with greed, the world would be a much better place.
Q: Speaking of social media, where can we find you online?
Q: What is coming up next for Flint Bedrock?
Flint Bedrock: I am currently working very hard to develop my business and creating new music. People can expect to hear much more music from me this year.