Cool Effect Partners with Zero Waste Fashion Label LIVARI for a Social Good NYFW show

I was recently invited to the LIVARI fashion show for New York Fashion Week and introduced to this innovative fashion line. LIVARI recently partnered with our friends at Cool Effect and what a perfect partnership it is! Cool Effect has always been at the forefront in the battle against climate change and LIVARI is a new zero waste, women-led, women-designed label collaboration by actress and environmentalactivist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs.

It was a high-engergy, high-fashion event complete with amazing music and friendly people willing to share all the information on the important topics at hand.

Here is the official press release and some photos from the show! I encourage you to follow Cool Effect and LIVARI on social media to keep up with all they do!

Cool Effect Partners with Zero WasteFashion Label LIVARI to Achieve Net Zero Emissions

LIVARI will Retire One Tonne of Carbon with Cool Effect for Every Purchase

San Francisco, CA, August 31, 2017–Cool Effectis excited to take a step into the world of sustainable fashion and is announcing a partnership with LIVARI, a new zero waste, women-led, women-designed label collaboration by actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs. Cool Effect –a non-profit supporting carbon reduction projects with consistent crowdfunding across the globe –is helping the Brooklyn, New York based LIVARI achieve net zero emissions.LIVARI is already ahead of the curve for sustainability practices in the production of their line. This includes use of responsible fabrics and materials, local printing and manufacturing, and using unique techniques for minimal waste such as using excess rust to hand dye silk and cotton, and replacing silk with cupro, which is a regenerated cellulose fiber derived from cotton linter. Ethically made production efforts aside, LIVARI is committed to doing even more to offset the production of the line and has retired 25 tonnes of carbon with Cool Effect to achieve net zero greenhouse emissions.

The partnership will officially kick-off at the debut of the inaugural collection on Wednesday, September13 at New York Fashion Week as part of Kia STYLE360.“I’ve been a long time personal supporter of Cool Effect, an organization committed to science, transparency, and to the idea that anyone, anywhere can join the battle against climate change,” said Alysia Reiner. “The fashion world isn’t exactly famous for being environmentally minded, but that doesn’t mean it isn’t full of people who are ready to fight for Earth. With so many shared values and goals, Cool Effect was an easy choice for LIVARI when looking for a partner to help us take action and reach net zero emissions. ”Cool Effect currently features 11 carbon reduction projects on its platform, with efforts ranging from protecting acres of forest in Peru to installing efficient cookstovesin Uganda. LIVARI has chosen to support a biogas digester projectin Bagepalli, India which converts cow dung into clean biogas. Support of this project contributesto a reduction in carbon pollution, air pollution, and water pollution while also helping with waste management, soil fertility, and forest conservation. By reducing methane emissions, LIVARI is helping fight climate change one retired tonne of carbon at a time.“Cool Effect allows conscious consumers to take immediate action to help the planet while still living their lives: going to work, buying new clothes, blow drying their hair, etc.,” said Marisa de Belloy, CEO of Cool Effect. “We’re thrilled about the partnership with LIVARI because fashion is a part of lifeandLIVARI shows consumers that it can be done in a sustainable and conscious way.”In addition to retiring carbon tonnes to cover the initial footprint of the line, LIVARI is also enabling itscustomers to directly fund the same clean biogas project by including a tax-deductible contribution of one tonne of carbon mitigation into the purchase price of alimited edition t-shirt featuring a custom design from distinguished artist Hodaya Louis. The LIVARI runway collection will be showcased at the Caravan Stylist Studio showroom at The Gregory Hotel in New York City beginning on September 14th, and will be available for purchase online at Individuals can confidently purchase items that are net negative in terms of emissions.For more information on Cool Effect and how you can support a project today, visit Cool Effect™ :Cool Effect is a San Francisco Bay Area 501(c)(3) non-profit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet sized change. To learn more, please visit or follow Cool Effect on Facebook, Instagram and Twitter. About LIVARI: LIVARI is a zero waste womenswear label made ethically in New York. LIVARI disrupts industry norms with a community approach to design coupled with innovative shopping experiences that speak to the need for multi-functional clothing. The LIVARI woman is a consummate lover of thoughtful design.

Media Contact Demonstrate PR

Victoria Rainone 415.400.4214


World’s largest all-solar-powered boat shines in NYC

World’s largest all-solar-powered boat shines in NYC (via AFP)

The world’s largest fully solar-powered boat, “Turanor PlanetSolar,” docked in New York on Tuesday during a mission to study the effects of climate change on the Gulf Stream current. Sponsored in part by the Swiss government, the 35-meter (115-foot) catamaran is crowned with solar panels that retract…

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97% Of Research Papers Say Global Warming Is Manmade

97% Of Research Papers Say Global Warming Is Manmade (via Planetsave)

A recent study of research papers published from 1991 to 2011 that took a view on human-related climate change found 97% of them were agreement that humans are a factor. The study was published in Environmental Research Letters, Volume 8, Number 2. A large team of researchers made up the study group…

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Millions begin switching off for ‘Earth Hour’

Millions to switch off for ‘Earth Hour’ (via AFP)

One minute brightly lit, the next plunged into darkness — iconic landmarks around the world will cut their lights Saturday for the “Earth Hour” campaign against climate change. Organisers expect hundreds of millions of people across the globe to turn off their lights for 60 minutes on Saturday night…

The Charitable World of Ian Somerhalder

These days, asking Ian Somerhalder what he has been up to is a question that would take the guy quite some time to answer.  At any one time, Mr. Somerhalder is juggling acting, events, charity, and activism.  All of these are things that he does not take lightly.  To say he is supportive of charities does’t even begin to convey the truth.  Whether he is pouring over scripts for future projects, studying his lines for his role as Damon on the Vampire Diaries, or researching environmental and animal welfare issues, you can be sure Ian is putting in 110%.

Right now he is getting ready for the Strut Your Mutt event in Lafayette, Louisiana on Saturday, September 22nd.  If you are in the area, you can join him by visiting the site AND even if you are not able to attend, you can participate virtually from anywhere.  The event raises money for participating animal rescue groups and Best Friends Animal Society.  These organizations not only help to shelter homeless animals, they help to find them homes and offer public spay/neuter programs as well.  

In addiction to Strut Your Mutt, his own foundation, the Ian Somerhalder Foundation is in the running for the Chase Community of Giving.  If they receive enough votes, they will be able to share in $2.5 million in grants.  The IS Foundation’s main objective is to empower, educate and collaborate with people and projects to positively impact the planet and its creatures.  This covers a wide variety of animal welfare issues, environmental issues, and clean up strategies.  They have been involved in Green Energy initiatives and education on how to conserve energy while trying to create a cleaner future.  I can tell you from personal experience that Mr. Somerhalder is extremely passionate about the work his foundation does and is personally involved in everything they do.  I have had the pleasure of meeting him in Atlanta, Georgia at a Vampire Diaries EyeCon convention where he discussed his ideas for the foundation and the work they are involved in.  

By voting for the IS Foundation, you are giving them the opportunity to put the funding they will receive into actions that will spark a positive domino effect.  Most of the work they do will impact each of us in some way now or in the not so distant future. Even further than that, the progress they make will make a huge difference to future generations that will inhabit this planet.  Voting costs you nothing, by the way, plus you are eligible to vote twice if you are a Chase customer.  You can share the link on Facebook and/or Twitter to earn additional votes and by doing so, you will give other people a chance to join the voting.

In addition to his work with charity, Ian is currently filming season 4 of the CW’s Vampire Diaries which premieres on Thursday, October 11th at 8pm.   I’m sure we are in for another exciting, sexy, and entertaining season.  I cannot wait to see what Damon, and Ian, have in store for us in the 2012/2013 television season.