Cool Effect Partners with Zero Waste Fashion Label LIVARI for a Social Good NYFW show

I was recently invited to the LIVARI fashion show for New York Fashion Week and introduced to this innovative fashion line. LIVARI recently partnered with our friends at Cool Effect and what a perfect partnership it is! Cool Effect has always been at the forefront in the battle against climate change and LIVARI is a new zero waste, women-led, women-designed label collaboration by actress and environmentalactivist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs.

It was a high-engergy, high-fashion event complete with amazing music and friendly people willing to share all the information on the important topics at hand.

Here is the official press release and some photos from the show! I encourage you to follow Cool Effect and LIVARI on social media to keep up with all they do!

Cool Effect Partners with Zero WasteFashion Label LIVARI to Achieve Net Zero Emissions

LIVARI will Retire One Tonne of Carbon with Cool Effect for Every Purchase

San Francisco, CA, August 31, 2017–Cool Effectis excited to take a step into the world of sustainable fashion and is announcing a partnership with LIVARI, a new zero waste, women-led, women-designed label collaboration by actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs. Cool Effect –a non-profit supporting carbon reduction projects with consistent crowdfunding across the globe –is helping the Brooklyn, New York based LIVARI achieve net zero emissions.LIVARI is already ahead of the curve for sustainability practices in the production of their line. This includes use of responsible fabrics and materials, local printing and manufacturing, and using unique techniques for minimal waste such as using excess rust to hand dye silk and cotton, and replacing silk with cupro, which is a regenerated cellulose fiber derived from cotton linter. Ethically made production efforts aside, LIVARI is committed to doing even more to offset the production of the line and has retired 25 tonnes of carbon with Cool Effect to achieve net zero greenhouse emissions.

The partnership will officially kick-off at the debut of the inaugural collection on Wednesday, September13 at New York Fashion Week as part of Kia STYLE360.“I’ve been a long time personal supporter of Cool Effect, an organization committed to science, transparency, and to the idea that anyone, anywhere can join the battle against climate change,” said Alysia Reiner. “The fashion world isn’t exactly famous for being environmentally minded, but that doesn’t mean it isn’t full of people who are ready to fight for Earth. With so many shared values and goals, Cool Effect was an easy choice for LIVARI when looking for a partner to help us take action and reach net zero emissions. ”Cool Effect currently features 11 carbon reduction projects on its platform, with efforts ranging from protecting acres of forest in Peru to installing efficient cookstovesin Uganda. LIVARI has chosen to support a biogas digester projectin Bagepalli, India which converts cow dung into clean biogas. Support of this project contributesto a reduction in carbon pollution, air pollution, and water pollution while also helping with waste management, soil fertility, and forest conservation. By reducing methane emissions, LIVARI is helping fight climate change one retired tonne of carbon at a time.“Cool Effect allows conscious consumers to take immediate action to help the planet while still living their lives: going to work, buying new clothes, blow drying their hair, etc.,” said Marisa de Belloy, CEO of Cool Effect. “We’re thrilled about the partnership with LIVARI because fashion is a part of lifeandLIVARI shows consumers that it can be done in a sustainable and conscious way.”In addition to retiring carbon tonnes to cover the initial footprint of the line, LIVARI is also enabling itscustomers to directly fund the same clean biogas project by including a tax-deductible contribution of one tonne of carbon mitigation into the purchase price of alimited edition t-shirt featuring a custom design from distinguished artist Hodaya Louis. The LIVARI runway collection will be showcased at the Caravan Stylist Studio showroom at The Gregory Hotel in New York City beginning on September 14th, and will be available for purchase online at LIVARIclothing.com. Individuals can confidently purchase items that are net negative in terms of emissions.For more information on Cool Effect and how you can support a project today, visit CoolEffect.org.About Cool Effect™ :Cool Effect is a San Francisco Bay Area 501(c)(3) non-profit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet sized change. To learn more, please visit cooleffect.org or follow Cool Effect on Facebook, Instagram and Twitter. About LIVARI: LIVARI is a zero waste womenswear label made ethically in New York. LIVARI disrupts industry norms with a community approach to design coupled with innovative shopping experiences that speak to the need for multi-functional clothing. The LIVARI woman is a consummate lover of thoughtful design.

Media Contact Demonstrate PR

Victoria Rainone 415.400.4214

CoolEffect@demonstratepr.com

 

Cool Effect Wants to know What on Earth YOU want to save

Climate change has become a hot topic as anyone can tell you who has experienced the excessive heat of the west coast, the horrible rains and storms or the chilling temps of the east coast and the nasty snow storms. Cool Effect is going to highlight the issue and show us how to help.

If you’re at SXSW in Austin, TX this week, you are going to want to check out what Cool Effect is doing. They will have mobile activation roaming the streets of Austin from March 11th thru the 15th and are asking social/digital influencers and film/music talent to stop by take a photo, tell them “What on Earth you want to save? and then share via social. In exchange, they will be offering complimentary rides to/from SXSW events. If you are familiar with SXSW, you know this is a BIG deal. If you are passionate about climate change (and who isn’t these days) this is a total WIN-WIN. 

You can join the conversation by sharing via social and tagging @Cool_Effect and using hashtag #LetsSave from the event or even if you aren’t attending and just want to be part of the fun. 
Here is there official press release:

Cool Effect Launches Beta Platform for Individuals to Take Action on Climate Change

SXSW Partner Introduces Platform Among Innovators in Austin

San Francisco, Calif. – March 10, 2016 – Cool EffectTM today unveiled the beta version of its platform, a destination designed to unite people with the common goal to fight global warming. The innovative platform allows individuals to have a direct and personal impact by connecting them with the highest-quality carbon reducing projects around the globe, and will be officially introduced among an audience of cultural innovators at South by Southwest® (SXSW®).

According to Yale School of Forestry and Environmental Studies research, there are over 130 million Americans alarmed or concerned about climate change. The average American emits approximately 17 tonnes of carbon pollution per year simply by living. Now they have an easy and affordable way to impact the global fight on climate change.

Through Cool Effect, individuals have the ability to directly fund the world’s best projects that verifiably reduce carbon pollution from the atmosphere as measured in metric tonnes of CO2 emission reductions. Supporters can see how their contribution, cent-by-cent, directly affects the projects and receive tangible updates tracking the progress. The new platform will not only enable personal impact at a click of a button, but will show the collective effect highlighting the community of supporters and progression of funding.

“We created Cool Effect to allow individuals to join with others to become part of the solution to climate change,” said Richard Lawrence, Jr., Co-founder, Cool Effect. “Day-to-day life can sometimes get in the way, but with Cool Effect, we’re providing a simple, affordable option for people to take significant action.”

Working with a team of world-class scientists, each project featured on Cool Effect’s platform is extensively reviewed to ensure credibility and verified carbon reduction. The projects are meticulously chosen from over 10,000 options based in locations around the world. A variety of proven carbon emission reduction technologies will be featured including biogas, reduction in burning of biomass, forestation, methane capture among others.

Cool Effect’s journey began in Paris at the Sustainable Innovation Forum during COP21 where the brand’s mission was introduced among the world’s most influential leaders in climate change as over 200 countries made significant progress with an agreement to address these issues. As the journey continues with today’s launch of beta, Cool Effect is excited to be an official partner of SXSW and will be at the SXSW Social Good Hub while taking on the streets of Austin, TX from March 11-15 to celebrate the launch by offering individuals the opportunity to take action.

“SXSW is a launching pad for new and innovative products, and there’s no better place to have a presence than among an audience who is highly inspired by creativity and social action,” said Marisa de Belloy, Chief Operating Officer, Cool Effect. “We are excited to give attendees a first look and invite them to join us in taking action to reduce carbon being emitted into Earth’s atmosphere.”

Cool Effect currently features multiple projects on the platform including Southern Ute Indian Tribe: Methane Capture in Colorado, Biogas Program for Animal Husbandry in Vietnam, Qori Q’oncha Improved Cookstove Program in Peru, and Alto Mayo Protected Forest in Peru. Individuals are able to fund projects on a tonne-by-tonne basis, as either a one-time transaction or ongoing subscription model. The price per tonne varies by project and ranges from $4.12 – $13.18, with 90.13% of the funds dedicated directly to the projects and the remaining 9.87% covering transaction charges and Cool Effect’s operational fees – the minimum needed to operate as a 501(c)(3) nonprofit organization. To learn more about what a tonne of carbon is please visit cooleffect.org.

ABOUT COOL EFFECTTM
Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.

Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet sized change. To learn more, please visit cooleffect.org or follow Cool Effect on Facebook and Twitter.

Media Contact

Demonstrate PR
Elise Chambers
cooleffect@demonstratepr.com | 415.276.8358

To all my friends at SXSW, enjoy! Maybe I’ll join you next year! I’ll be in Wilmington, NC at a celebrity convention for One Tree Hill but I will be joining virtually!