Cool Effect Partners with Zero Waste Fashion Label LIVARI for a Social Good NYFW show

I was recently invited to the LIVARI fashion show for New York Fashion Week and introduced to this innovative fashion line. LIVARI recently partnered with our friends at Cool Effect and what a perfect partnership it is! Cool Effect has always been at the forefront in the battle against climate change and LIVARI is a new zero waste, women-led, women-designed label collaboration by actress and environmentalactivist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs.

It was a high-engergy, high-fashion event complete with amazing music and friendly people willing to share all the information on the important topics at hand.

Here is the official press release and some photos from the show! I encourage you to follow Cool Effect and LIVARI on social media to keep up with all they do!

Cool Effect Partners with Zero WasteFashion Label LIVARI to Achieve Net Zero Emissions

LIVARI will Retire One Tonne of Carbon with Cool Effect for Every Purchase

San Francisco, CA, August 31, 2017–Cool Effectis excited to take a step into the world of sustainable fashion and is announcing a partnership with LIVARI, a new zero waste, women-led, women-designed label collaboration by actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs. Cool Effect –a non-profit supporting carbon reduction projects with consistent crowdfunding across the globe –is helping the Brooklyn, New York based LIVARI achieve net zero emissions.LIVARI is already ahead of the curve for sustainability practices in the production of their line. This includes use of responsible fabrics and materials, local printing and manufacturing, and using unique techniques for minimal waste such as using excess rust to hand dye silk and cotton, and replacing silk with cupro, which is a regenerated cellulose fiber derived from cotton linter. Ethically made production efforts aside, LIVARI is committed to doing even more to offset the production of the line and has retired 25 tonnes of carbon with Cool Effect to achieve net zero greenhouse emissions.

The partnership will officially kick-off at the debut of the inaugural collection on Wednesday, September13 at New York Fashion Week as part of Kia STYLE360.“I’ve been a long time personal supporter of Cool Effect, an organization committed to science, transparency, and to the idea that anyone, anywhere can join the battle against climate change,” said Alysia Reiner. “The fashion world isn’t exactly famous for being environmentally minded, but that doesn’t mean it isn’t full of people who are ready to fight for Earth. With so many shared values and goals, Cool Effect was an easy choice for LIVARI when looking for a partner to help us take action and reach net zero emissions. ”Cool Effect currently features 11 carbon reduction projects on its platform, with efforts ranging from protecting acres of forest in Peru to installing efficient cookstovesin Uganda. LIVARI has chosen to support a biogas digester projectin Bagepalli, India which converts cow dung into clean biogas. Support of this project contributesto a reduction in carbon pollution, air pollution, and water pollution while also helping with waste management, soil fertility, and forest conservation. By reducing methane emissions, LIVARI is helping fight climate change one retired tonne of carbon at a time.“Cool Effect allows conscious consumers to take immediate action to help the planet while still living their lives: going to work, buying new clothes, blow drying their hair, etc.,” said Marisa de Belloy, CEO of Cool Effect. “We’re thrilled about the partnership with LIVARI because fashion is a part of lifeandLIVARI shows consumers that it can be done in a sustainable and conscious way.”In addition to retiring carbon tonnes to cover the initial footprint of the line, LIVARI is also enabling itscustomers to directly fund the same clean biogas project by including a tax-deductible contribution of one tonne of carbon mitigation into the purchase price of alimited edition t-shirt featuring a custom design from distinguished artist Hodaya Louis. The LIVARI runway collection will be showcased at the Caravan Stylist Studio showroom at The Gregory Hotel in New York City beginning on September 14th, and will be available for purchase online at Individuals can confidently purchase items that are net negative in terms of emissions.For more information on Cool Effect and how you can support a project today, visit Cool Effect™ :Cool Effect is a San Francisco Bay Area 501(c)(3) non-profit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet sized change. To learn more, please visit or follow Cool Effect on Facebook, Instagram and Twitter. About LIVARI: LIVARI is a zero waste womenswear label made ethically in New York. LIVARI disrupts industry norms with a community approach to design coupled with innovative shopping experiences that speak to the need for multi-functional clothing. The LIVARI woman is a consummate lover of thoughtful design.

Media Contact Demonstrate PR

Victoria Rainone 415.400.4214


World’s largest all-solar-powered boat shines in NYC

World’s largest all-solar-powered boat shines in NYC (via AFP)

The world’s largest fully solar-powered boat, “Turanor PlanetSolar,” docked in New York on Tuesday during a mission to study the effects of climate change on the Gulf Stream current. Sponsored in part by the Swiss government, the 35-meter (115-foot) catamaran is crowned with solar panels that retract…

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97% Of Research Papers Say Global Warming Is Manmade

97% Of Research Papers Say Global Warming Is Manmade (via Planetsave)

A recent study of research papers published from 1991 to 2011 that took a view on human-related climate change found 97% of them were agreement that humans are a factor. The study was published in Environmental Research Letters, Volume 8, Number 2. A large team of researchers made up the study group…

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Millions begin switching off for ‘Earth Hour’

Millions to switch off for ‘Earth Hour’ (via AFP)

One minute brightly lit, the next plunged into darkness — iconic landmarks around the world will cut their lights Saturday for the “Earth Hour” campaign against climate change. Organisers expect hundreds of millions of people across the globe to turn off their lights for 60 minutes on Saturday night…

48 Go Green: International Eco Film Competition

CALLING ALL FILM MAKERS: I am very excited to be able to bring you this information about  48 Go Green Film Competition.  The project began as a pilot live project in Athens, Greece in 2009, the same time as the Copenhagen conference on climate change.  It was designed to address the serious issues that face our environment via film.  48 Go Green is brought to you by Executive Producer Francesco Vitali and Producer Christos Siametis.  As many of you know, I am an avid supporter of Ian Somerhalder‘s IS_Foundation because of the work they do for our environment, so this project was something I wanted to be involved with as soon as I heard about it.

Here is the official Press Release, so that you can learn how to get involved:

48 Go Green is the Ultimate online international ecological short film festival, consuming the world in creativity for 48 hours. We are a film making competition where each team has to create a complete short film, with an ecological message in 48 hours.

Feel free to visit to learn more about the project.

48 Go Green began as a pilot live project in Athens, Greece in 2009. This was parallel with Copenhagen conference on climate change, and we immediately recognized the need to address such serious issues via film.

48 Go Green is brought to you by Executive Producer Francesco Vitali and Producer Christos Siametis.

The next 48 Go Green adventure was in 2011. It was mainly an online competition with participants from 130 cities all over the word. It included a live event component in 8 Major US cities and in collaboration with 48 Hour Film Project. We had the vision to unite every city in every country, all over the world in parallel online and live events.

330 teams transformed the Globe into a film set for a whole weekend – 48 hours!

18,000 registered members and filmmakers from 130 cities, from all around the Planet, shooting their films simultaneously! At exactly the same time, everywhere on this Earth people were shooting their short films.

From Vietnam to Paris, from Los Angeles to London, from Tel Aviv to Mongolia, from Belgrade to Benghazi, from New York to Athens, from Beijing to Rome and many other cities all over the globe, thousands of filmmakers created magic within a weekend. The climate of creativity was enormous. Visit our screening room to see 2011′s films

The teams competed and a united vision was shared, all over the world: SAVE!

The planet, the animal, water, sea, forests, earth, energy, the next generation, and a free choice to SAVE anything that the filmmakers felt deserved saving.

Last year we provided the winners the chance to truly see their films shine on an international market. The Top 5 winners screened their winning films in the Short Film Corner in collaboration with Cannes International Film Festival, while the top 16 finalists’ short films were screened at the NAB show in Las Vegas.

This year we take you UP, this year we take you to Hollywood.

The top 15 films, along with the People’s Choice film, will all be screened in Hollywood. Also at stake is thousands of dollars in prize money to the winning filmmakers. The Grand Prize offers a cash prize of $10,000 and a chance to attend the Hollywood screening. The First and Second Runners-Up will each receive $1000, and the People’s Choice awards will receive $500.

In 2012, we are turning our focus exclusively to the online portion of the festival, because we believe in the power of the virtual world to bring about progress and positive change for the rest of the planet. Our competition brings focus and attention to a diverse group of filmmakers. 48 Go Green attracts unique participants from all walks of life, from fresh beginning filmmakers who have only access to a laptop, to seasoned professionals with years of experience in the business. Such a variety of people are brought together by that shared vision of a greener world.

Anyone, anywhere on earth can enter.

All you’ll need is a camera, a can-do attitude and a spark of creativity.

Imagine showcasing your talent in a prestigious screening of your very own film in Hollywood!

A divine project has already established a reputation as a unique and inspirational opportunity for ecologically-minded film enthusiasts worldwide. What better way to explore the environmental challenges we face, than to channel that adrenaline, enthusiasm and intense creativity into powerful and thought-provoking short films?


Group A: 48 Go Green will commence on Friday, March 9, 2012 at 7 PM local time and end on Sunday, March 11, 2012 at 7:30 PM local time. All ready completed

Group B: 48 Go Green will commence on Friday, June 29, 2012 at 7 PM local time and end on Sunday, July 1, 2012 at 7:30 PM local time. Entries now open.

Group C: 48 Go Green will commence on Friday, September 28, 2012 at 7 PM local time and end on Sunday, September 30, 2012 at 7:30 PM local time.

So what are you waiting for? Assemble your creative team of camera-equipped eco-warriors and prepare to make a stand against the destruction of our planet. Create a masterpiece of a cinematic message, a 48 Go Green Short Film!

For more information, check out

I wish you all the best of luck and look forward to seeing the entries! Don’t forget to tell them that I sent you! :)