Flint Bedrock: A Musician and Entrepreneur with Heart

I met Flint Bedrock a while ago on Twitter and then thankfully, we recently became reacquainted. I have always been impressed by his drive, his outlook, and his collaborations. He’s a musician and businessman from Leeds, England who knows how to work well with others and obviously enjoys it! I love the story he tells in the answer to my first question about his mom and to me, that is so telling of the type of person he is. When you are raised right, you are definitely put on the right path early on.

Q: You are both a musician and an entrepreneur. Which came first and how did you become interested in music?

Flint Bedrock: That’s a tricky question, LOL! I started having piano lessons when I was 5 years old after my mother noticed that I had taken interest in playing the instrument. I was often found playing or rather trying to play on our church piano before and after the service.

I come from a business family and have in one way or the other been involved in some type of business however small the role, for the most part of my life. I remember my mom giving me a pack of sweets (lollipops) and telling me I could either eat them all or individually sell them and make enough money to buy more than what she’d given me. Kids would have little stalls outside church during lunch hour where we’d sell all sorts of snacks and refreshments. Our community encouraged an entrepreneurship lifestyle and from a young age children were taught business values. To answer the question, I definitely had a passion for music first but I also took to business at an early age.

Q: I know you like to collaborate with other musicians. How do you choose the projects you work on?

Flint Bedrock: I enjoy working with other artists, being able to create a new piece of music with other people is such an amazing privilege. I tend to be drawn to artists who have the same values as me, I believe music is an expression of self. I like to make sure that behind the fun and artistic expressions there’s also a strong message that listeners can hold on to or something that inspires them to make positive changes in their lives.

Q: Do you also collaborate with people on the entrepreneur aspect? 

Flint Bedrock: I absolutely love collaborating with other entrepreneurs, I have always believed that if your dream only involves you and your interests then it’s too small.

Q: Who would you like to work with musically that you haven’t had the opportunity to yet? 

Flint Bedrock: I have a lot of respect for artists who have excelled in both music and business, the likes of Will.i.am, Pharrell Williams and P Diddy, I would be over the moon if I got an opportunity to work any of them. There’s many people I’d love to work with.

Q: Both Music and the entrepreneurial world have been changed a bit by reality TV with shows like The Voice, Idol, and even Shark Tank. What do you think of those platforms? Useful or not? 

Flint Bedrock: TV reality shows create a great opportunity for the right people. The format draws in  different kinds of artists and by design does not benefit everyone, but for the people who are able to maximise the exposure they get, it can be life changing. I think it’s important for a contestant to understand exactly what the show is and what it’s not and be realistic about their expectations. The downside to it in my view is an unknown person with no experience of dealing with the media can find them self on the cover of every magazine one day and be out of the competition the next day. This can cause a lot of psychological trauma and difficulty in adjusting back to normal life. There’s no aftercare or financial compensation and with the whole country expecting you to be some sort of a celebrity it’s incredibly difficult coming to terms with the fact that nothing much has changed and in a sense you’re back to square one.

Q: What advice would you give someone who was just starting out in music?

Flint Bedrock: The business has changed so much. 6 Deciding to become a professional singer/artist is a very brave thing to do. The most important thing is to know exactly what you want out of it and be completely realistic with your expectations. Not everyone can be a superstar but if you have talent, drive and determination they’s no reason why you can’t have a successful music career. Do things the right away, register with organisations that support artists and put in the hours. There are no shortcuts to success and don’t wait for someone somewhere to come and make your dreams come true. Believe in yourself and never give up, good things take time!

Q: What advice would you give them on how best to utilize and incorporate Social Media?

Flint Bedrock: Social media platforms provide a perfect opportunity for artists to get noticed, promote and sell their music. You can also get invaluable data about audience demographics which can help you identify and develop your niche market. I have personally benefited from social media, Twitter in particular; a platform which I signed on to virtually unknown and now have a following of over 150 000 people. It’s given me credibility as an artist, exposure and more importantly has helped me sell my music which is what you need to be able to make a living off your music.

Q: What is one thing you absolutely cannot live without and one thing you wish we could all live without?

Flint Bedrock: At this point in my life I can’t live without my phone, smartphones provide incredible convenience and capabilities which are indispensable for my music and business.

If we could do away with greed, the world would be a much better place.

Q: Speaking of social media, where can we find you online?

Flint Bedrock: Follow Flint Bedrock on social media: Twitterhttps://twitter.com/flintbedrock Facebookhttps://www.facebook.com/flintbedrock1 Instagramhttps://www.instagram.com/flintbedrock

Q: What is coming up next for Flint Bedrock?

Flint Bedrock: I am currently working very hard to develop my business and creating new music. People can expect to hear much more music from me this year.

Talent Finders connects YOU to the right people

When I first heard of Talent Finders, I immediately thought of imdb but after discussing it further with their founder, Kerrin Black, I realized it was actually much more. I also realized it could be useful for people in the Entertainment business as well as individuals in various fields who want to be recognized for their talents and find work. Here is their official company profile:

Talentfinders.com is the meeting place for the entertainment community and its worldwide audience. Our vision is to make Talent Finders the most valuable world-wide talent community.

Talentfinders was created in 2007 by Kerrin Black who worked in the film industry. She saw a need to provide a more efficient way of sourcing actors for film productions. What came out of this need is www.talentfinders.com, where all talents that are looking to connect and promote themselves on an international platform can register. Talent seekers can fulfil their requirements by a quick, easy search through one database. 

All Talent needs to be established as a brand and marketed to the audience who needs those talents. www.talentfinders.com provides a simple solution to the branding challenge: It is simple to use, gives comprehensive information about the talent, is easy to update so that all the information is current and accurate and is an affordable marketing medium to a wide international audience.

For the seeker, the site allows the search through multiple genres of talent, is area specific, accurate, efficient and cost effective. No more seeking through multiple genre-specific websites when it can all be done quickly on one site.

The talent spectrum has been broadened over the years from actors and models to include many other talent genres such as musicians, public speakers, dancers and the like. The site was redesigned and re-launched in October 2014 and its positioning in the international market is excellent due to the domain name. Our USP is to market talent to the international markets.

After my initial meeting with Kerrin and once I read the company profile, I wanted to know more about Talent Finders and of course, share it with anyone else who may benefit from it. I was so glad Kerrin agreed to do a short interview so that we could talk about the origins and mission of Talent Finders to give a better understanding.

Q: How did you arrive at the idea for “Talent Finders”?

Kerrin Black: Having worked at a production company behind the scenes I had seen the issues production companies had when it came to castings for commercials. I was watching the Oprah Show when it was still under Harpo Productions, that particular show was on entrepreneurs and I saw what amazing businesses had started with very little. Having worked in the production side of film I realized that there was a need in the market to create an online database whereby talent looking to promote themselves could go on create their profiles, specialty video and voice clips, etc. The idea was to create an online platform for the Talent - Actors, Model’s, Musicians, Sports people, Dancers, Entertainers  and so much more. The idea was to also connect those looking for talent to one central database and give talent exposure to an international audience. I also felt passionate about not only well-known talent but also up and coming talent, exposing them to a world-wide audience. One of Talent Finders benefits is that agents can also place their talent on Talent Finders. We do not bypass the agents or representatives of the individuals, in fact, we encourage the agencies to list their Talent as an added benefit for their talent.

Q: How does “Talent Finders” differ from other platforms like imdb?

KB: The difference with Talent Finders is it is not genre specific, we cover all talent genres. For the User or Talent Seeker to go online and search by category or brief is simple, no matter where in the world the talent is, talent can be found on Talent Finders. It is about connecting the talent seeker to the talent and creating an interactive experience to ensure that the right talent reaches the right people. We are also offering online coaching videos from various specialists in the industry to assist in how to approach important aspects of their business.

Q: What are some of the mistakes you think people make when they are trying to brand themselves as talent?

KB: I think the most fundamental mistake that talent makes is that they don’t treat themselves as a business. If you want to be taken seriously in the entertainment world you have to focus on branding and marketing. The mistake that people make is that they do not invest in themselves – it’s not about being fake, it’s about being true to who you are but to invest in marketing is to invest in looking after your personal brand through exposure on platforms like Talent Finders. Create your logo’s, empower yourself, research the latest trends – the fundamental mistakes always go back to not treating what you do as a business.  Looking at the top entertainers in the world, they not only have great management but they are proactive, they are involved in charity and other businesses, they are aligning themselves with the right people as part of their personal brand. Other mistakes are:

  • No direction – the talent must be passionate about their career choice. Half-hearted gets you nowhere!
  • No logo
  • No image
  • Lack of business knowledge
  • Not prepared with professional marketing material
  • No marketing video
  • No Brand identity
  • Lack of personal and professional growth and training
  • No Coaching
  • Lack of long term vision. Branding is an ongoing, expanding, evolving, trend setting. And making sure your brand has sustainability and longevity
  • Social Media – The management of social media platforms and understanding the does and don’t this is all part branding and has an impact on everything you do. I have seen this so many times, where things need to be consistent and there is a very fine line between controversial and brand damage and brand reputation.

Q: What do you want people to think of when they hear the name “Talent Finders”?

KB: I want people to think of Talent Finders as the place to go to find Talent globally. To be able to find every type of Talent you can think of, wherever you are.  “The Power House of online Talent”.

Q: Where do you see “Talent Finders” in let’s say, 5 or 10 years? 

KB: I see Talent Finders as a Global online empire with millions of talented people connected through one online platform, and my big vision to provide work to both well known talent and undiscovered talent all through a digital stage. The amazon.com of talent!